BOTTEGA VENETA CNY 26’ CAMPAIGN
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Commercial Sound Design and Mix
2026
China
Synopsis: Bottega Veneta celebrates the beauty of culture in shared moments this Chinese New Year. In a heartfelt campaign, @yoyang and his wife, @wangmelinda, ride through the city together, singing Teresa Teng’s Tian Mi Mi, a melody both familiar and timeless. It’s a gentle reminder that traditions continue to live and evolve through everyday rituals.
Credits:
Agency: RedPlus
Editor: Jacopo Ramella Pajrin
Director: Dorothea Sing Zhang